Knock vs. Website Chats

Looking for a website chat alternative that actually converts? You’re in the right place. Knock doesn’t just replace traditional website chats—it outperforms them.

Why Look for Website Chat Alternatives?

Your reps can’t be available 24/7

To keep a lead engaged, sales reps need to respond within seconds—but that’s impossible to scale. If no one replies instantly, the lead moves on.

SDRs waste time on low-quality chats

Website chats start anonymously, so SDRs have to engage with every visitor - relevant or not. There’s no way to filter out low-quality leads before a rep gets involved.

Chatbots make things worse

To save SDR time, companies use chatbots—but 93% of B2B buyers drop off when conversations aren’t human. Buyers want real, not scripted, interactions.

Leads ghost you the moment they leave

Once a visitor closes the tab, the chat disappears. SDRs are left chasing cold leads through outbound emails—which take more effort and rarely convert.

Why Knock Outperforms Traditional Website Chat: A Feature-by-Feature Comparison

Criteria
Website Chat
Knock
Response Speed
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Website Chat
Requires an immediate response from the rep.
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SDRs don't need to reply immediately. Leads get notified when the SDR replies - and in their preferred messaging app
Knock
Frictionless Engagement
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Website Chat
Requires email entry to reveal lead info.
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No forms, no emails, no friction. Knock auto-detects contact info and routes it to the right rep.
Knock
Lead Qualification
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Website Chat
The first message in chat is anonymous. The SDR must reply to all chats.
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Filters out unqualified leads before engaging with an SDR.
Knock
Re-engagement Capabilities
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Website Chat
Once the lead leaves the website, the chat closes, moving the funnel to email outreach.
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Sales can continue chats even after the lead leaves the website.
Knock
Multi-Channel Continuity
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Website Chat
Restricted to website-only engagement.
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Supports Slack, LinkedIn, WhatsApp, iMessage, and more!
Knock
Asynchronous vs. Real-time Chat
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Website Chat
Real-time only. If the website session expires, the chat closes.
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Leads can return anytime and pick up the conversation in their favorite messaging app.
Knock
Ease of Use
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Website Chat
Often intrusive pop-ups disrupt browsing. Mobile issues and lack of advanced features like file sharing and voice messages.
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Seamless, mobile-friendly experience using familiar messaging apps.
Knock
Integration with Sales Tools
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Website Chat
Basic CRM integration
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Leads can return to chat directly from their CRM, which is already deeply integrated with sales & marketing tools
Knock
Routing & SDR Workload Management
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Website Chat
Routing is based on session data like country, time, and device since the lead remains anonymous.
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Automated lead assignment based on ICP, intent, region, CRM data, or rep availability—before the chat even starts.
Knock
Lead Enrichment & Data Collection
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Website Chat
Minimal or no automatic lead enrichment.
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Captures visitor intent, UTM parameters, contact, and company info—without requiring manual input.
Knock
Follow-up Efficiency
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Website Chat
Follow-ups occur via email, leading to longer cycles and lower reply rates.
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Sales can follow up directly in chat, without losing conversation history.Reply rates exceed 83%, making it the most engaging way to connect.
Knock
Monitoring
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Website Chat
View Chats from the Chat Management interface tool.
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Managers can monitor all chats directly from their Slack.
Knock
Account-Based Engagement
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Website Chat
Most chats start anonymously, making prioritization difficult before lead identification.
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Identifies and prioritizes high-value accounts, ensuring they reach the right rep.
Knock
Onboarding for Sales
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Website Chat
Requires onboarding and training for each rep to learn the chat interface. Sales reps must work within a separate tool.
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No training needed, as setup takes 10-20 minutes.Reps manage everything within Slack, automatically synced to CRM.
Knock
Collaboration Between Team Members
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Website Chat
One-to-one chat between the lead and the assigned sales rep.
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Multiple team members can collaborate in a shared conversation. Any Slack workspace member can jump in.
Knock
Set-Up & Maintenance
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Website Chat
2 weeks to 2 months Setup. Including bot workflow setup, team training on the new platform, and ongoing maintenance.
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Takes just 2 hours to set up. No training required. Runs within Slack and CRM = zero maintenance.
Knock
Enterprise-Grade Security
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Website Chat
Complies with GDPR, CCPA, and enterprise security standards.
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Complies with GDPR, CCPA, and enterprise security standards.
Knock
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