Knock Chat

Knock Chat is a B2B sales chat platform designed to turn buyer intent into qualified sales conversations, not support tickets.Unlike traditional live chat tools that rely on forms, instant replies, or single-session interactions, Knock Chat supports asynchronous, multichannel sales conversations. Buyers can start a conversation on your website, LinkedIn, WhatsApp, or Slack and continue it over time without losing context.

All conversations flow into Slack, where AI agents and human reps collaborate with full buyer context, enrichment, and intent signals. This makes Knock Chat ideal for modern B2B buying, where decisions happen across channels and timelines rather than in a single live session.


Learn more about Knock Chat Vs Website Chat in detail.

Knock Chat replaces forms with real-time conversational qualification.

When a buyer starts a chat, Knock automatically:

• Detects buyer intent from the message, page context, and prior engagement
• Enriches the conversation with contact and company data in real time
• Evaluates the lead against your ICP and qualification rules
• Routes the conversation appropriately before a rep engages

Qualified buying conversations are routed to sales instantly.


Non-sales intent (support, hiring, partnerships, spam, or low-fit buying intent) is handled by AI or routed to the correct team, preventing SDR distraction and CRM clutter.

Yes. Knock Chat is built specifically for B2B sales conversations, not customer support.

It works across high-intent pages such as pricing, product, documentation, comparison pages, ABM landing pages, and resource content. Knock Chat identifies real buyers when they engage in conversation, qualifies them in real time, and routes them to sales without friction.

Knock Chat is not a support widget. It is sales chat software designed to generate pipeline and revenue.

Yes. Knock Chat supports true multichannel sales conversations.

Buyers can start and continue conversations across:

• Website chat
• LinkedIn
• WhatsApp
• Slack
• Telegram
• iMessage

Buyers stay in their preferred messaging app.


Sales teams reply entirely from Slack.

All conversations remain connected in a single workspace with full history, enrichment, and attribution, eliminating lost messages, tool switching, and cold handoffs.

Knock Chat uses intent-based and rule-based routing to assign conversations automatically.

Routing decisions can be based on:

• Intent type and intent score
• ICP match
• Company size, industry, or region
• CRM ownership or account status
• Source, channel, or specific Knock Chat link

Conversations can be routed to:

• An AI Agent
• A specific rep
• A round-robin pool
• A dedicated pod or team

AI can be assigned as a provisional owner, with ownership transferring automatically to the first human who replies.

Knock’s AI Agent personally helps teams respond instantly while keeping humans in control.

The AI Agent can:

• Greet leads immediately
• Detect intent in real time and direct the relevant workflow
• Enrich contact and company data
• Give answers in real time, personalized to each lead, using only approved FAQs or data sources
• Collect information or suggest conversion actions (such as booking a meeting)

You control:

• When the AI engages
• What it is allowed to answer
• Which sources it can use
• When it must hand off to a human

Once a human rep replies, ownership transfers to the rep and the AI stops messaging automatically.

Knock Chat filters non-sales conversations before they reach SDRs.

If a conversation does not meet your ICP or qualification rules:

• The AI Agent can handle it end-to-end
• Or it can be routed to a specialist channel (support, hiring, partnerships)

SDRs can also reject conversations in one click. Rejected leads:

• Receive a polite automated response
• Are logged with a rejection reason
• Do not create CRM records
• Do not re-notify sales unless re-opened

This keeps pipelines clean and protects SDR focus.

All Knock Chat conversations appear in Slack.

For each conversation, reps see:

• Contact and company enrichment
• Intent type and intent score
• Attribution source and channel
• CRM context if the lead already exists

From Slack, reps can:

• Accept or reject conversations
• Reply collaboratively with teammates
• Book meetings
• Track ownership and response times

No switching tools. No manual research. No context loss.

Yes. Buyers can book meetings directly inside the chat.

Qualified buyers can schedule meetings from:

• LinkedIn
• WhatsApp
• Slack
• Website chat

No forms or external scheduling links are required.

Availability respects working hours and buffers.


Reminders are sent in the buyer’s original messaging app.


Meeting details sync automatically to calendars and CRM.

AI can also book meetings automatically for qualified leads when reps are unavailable, if enabled.

Yes. Knock Chat integrates deeply with CRM and revenue tools.

It syncs:

• Contact and company enrichment
• Intent data
• Conversation ownership
• Response times
• Meeting outcomes
• Attribution and source data

Knock also tracks Rep Owner vs Responding Rep, enabling accurate reporting, SLA tracking, and coaching without additional admin work.

Knock Chat is designed for B2B teams that care about qualified conversations and revenue outcomes.

It is ideal for:

• Companies that receive a high volume of inbound conversations, where many leads are not relevant or are spam
• Companies with multiple ICPs that need to route conversations differently based on intent and fit
• Product-led sales companies that want to engage buyers at the moment of interest
• Companies that rely heavily on events as a core part of their go-to-market strategy

If your goal is to capture buyer intent, engage buyers where they already are, and convert conversations into pipeline without forms or friction, Knock Chat fits naturally into your sales motion.