Sales Enablement Summit Washington, DC 2027: Date, Tickets, Agenda, and How Enablement Proves Impact on Pipeline

The individual pass includes all sessions, networking events, the exhibition floor, refreshments, lunch, a happy hour, on-demand recordings, slide decks (subject to speaker approval), and an invitation to the community network.

Can vendors attend the Sales Enablement Summit?

Summit tickets and Pro+ memberships are reserved for people working in sales enablement roles. Solution providers and consultants who want to attend can only do so through event sponsorship.

‍

What's on the agenda at the Sales Enablement Summit Washington, DC 2027?

‍

‍

Who's speaking at the Sales Enablement Summit Washington, DC 2027?

‍

Speakers include enablement leaders from software, financial services, security, and enterprise companies:

• Madeleine Wise, Head, GTM Enablement Global Programs, LinkedIn
• Tiffany Taylor, Group VP, SDR Onboarding, Oracle
• Danelle Morrow, Head, Sales Enablement, Knowledge Management and AI Transformation, Vanguard
• Dick Dunkel, VP of Revenue Enablement, Altana Technologies
• Demi Friedson, Director, Sales Enablement, Toast
• Tom Riley, Director, Sales Enablement, TCP Software
• Andrew Miller, Director, Sales Readiness, Bloomberg Industry Group
• Bill Ball, Director, Global Sales Enablement, DXC
• Angelique Alcover, VP, Enterprise Sales Excellence, Forge
• Sara Kleiman, Senior Director, GTM Enablement, Automation Anywhere
• Emmy Johnson, Director, Sales Enablement, Flashpoint
• T.J. Vilardi, Head, Global Revenue Enablement, ScaleOps

‍

What are the co-located summits?

‍

Your pass gives you full access to four stages at Convene Hamilton Square on January 27:

• Sales Enablement Summit Washington
• Product Marketing Summit Washington
• Customer Success Summit Washington
• Product-Led Summit Washington

For enablement teams, the Product Marketing Summit is the natural add-on. Its agenda includes a panel called "Why aren't you using the deck?", which is the other side of the same content adoption problem.

‍

Who should attend the Sales Enablement Summit Washington, DC?

‍

The summit is built for:

• Sales and revenue enablement leaders
• Sales readiness and onboarding managers, including SDR onboarding
• Partner and channel enablement teams
• Enablement operations and knowledge management leaders
• Enablement practitioners running their first programs

‍

Is the Sales Enablement Summit Washington, DC worth it?

‍

The Sales Enablement Summit Washington, DC is worth it if you lead or run enablement and need to show leadership a clearer link between your programs and revenue. It's a one-day, practitioner-only room, which keeps the conversations candid. It's less useful if you're a vendor, since standard tickets are reserved for enablement roles, or if you want a large multi-day conference.

It's worth it if:

• You're being asked to prove enablement ROI in terms your CRO cares about
• You run onboarding, ramp, or SKO programs and want proven plays
• You want to see real AI results in enablement, not demos
• You're in the DC region and want a local enablement network

It's probably not worth it if:

• You're a solution provider looking to prospect, since you'll need to sponsor
• You want a big expo and dozens of tracks
• You're not in an enablement or revenue role

‍

How does enablement prove impact on pipeline, not completion rates?

‍

Enablement proves impact on pipeline by measuring what reps do in real buyer conversations, not just what they completed in training. That means tracking response speed, conversation quality, and which plays show up in deals that move. The summit's "completion rates don't close deals" panel makes the same point: leadership cares about ramp time, win rate, and quota attainment, not course completion.

The problem is that most enablement teams can't see the conversations. Buyer interactions are scattered across email, chat, LinkedIn, and calls, so it's hard to connect a training program to what happens with buyers.

Make response speed an enablement metric

Speed is one of the clearest links between rep behavior and revenue. In The Anonymous Buyer, our 12-month study of 90+ B2B software websites, deal rates generally fell as first replies got slower: 13.2% for replies under a minute, 11.1% for 1 to 5 minutes, 9.7% for 5 to 15 minutes, 9.8% for 15 to 60 minutes, 8.8% for 1 to 4 hours, and 5.2% for more than 4 hours.

That makes response time something enablement can coach, measure, and report to leadership. The Knock AI Agent answers instantly when reps can't, and Knock Routing sends each conversation to the right rep, so speed doesn't depend on who happens to be online. We explain the timing effect in act when intent peaks.

Staff for the hours buyers actually show up

Buyer conversations aren't spread evenly across the day. In our data, live conversations peaked at around 44 per 100,000 sessions at 2pm and dropped to about 18 by 9pm, local time. Enablement can use that pattern to plan coverage, coaching blocks, and SDR schedules around the hours that matter most.

Stop losing the buyers who already raised their hand

The most expensive leak in most funnels is the buyer who clicked "contact" and never got a real conversation. In our data, 70 of 71 companies lost the majority of visitors who tried to convert. Enablement can't fix that with a better deck. It's a process and coverage problem, and it's where onboarding programs for SDRs should start. Our piece on why SDRs keep chasing ghosts covers the fix.

Ramp reps faster with full buyer context

New reps ramp faster when they can see the whole relationship. Knock Chat keeps every buyer conversation in one place, across your website, LinkedIn, Slack, and WhatsApp, so a new rep can read what the buyer already asked before the first call. And Knock AI's Private Relationship Graph shows which teammates already know someone at the account, which helps new reps open with a warm path.

Tie programs to pipeline in reporting

When conversations, meetings, and website visits sit in one relationship history, enablement can see which reps, plays, and programs connect to pipeline. Knock's attribution analysis shows which touchpoints moved deals, which gives enablement a story leadership will listen to. For the SDR side, read are you using the right metrics to measure your SDR team?

One of our customers, Optimove, used Knock to rework its SDR workflow, engaging buyers instantly and automating disqualification of poor-fit leads. The result was a 30% increase in click-to-SQL conversion, with pipeline moving from days to minutes. If your team is weighing more SDR headcount, read how to book more sales meetings without hiring more SDRs.

Best ways for enablement to prove pipeline impact: the shortlist

• Knock AI: Best for seeing every buyer conversation in one place, measuring response speed, and tracing rep activity to pipeline across your website, LinkedIn, Slack, and WhatsApp
• Ramp and win-rate dashboards shared with sales leadership: Best for speaking the CRO's language
• Call and conversation reviews in coaching: Best for improving how reps handle real buyer questions
• SKO follow-through programs: Best for making kickoff content stick after the event

Heading to DC? Set up your summit card and chat links with Knock AI before January 27, or grab a free Knock Personal Card to share your details in one QR code.

‍

FAQs

‍

When is the Sales Enablement Summit Washington, DC 2027?

The Sales Enablement Summit Washington, DC 2027 takes place on Wednesday, January 27, 2027.

Where is the Sales Enablement Summit Washington, DC held?

The summit is held at Convene Hamilton Square, 600 14th Street NW, Washington, DC

How much does the Sales Enablement Summit Washington, DC cost?

An individual pass costs $795 plus tax, down from $995, and the organizers say prices will rise by $200. A Pro+ membership costs $1,999, and team, livestream, and on-demand options are available.

Who organizes the Sales Enablement Summit?

The summit is organized by the Sales Enablement Collective, which runs Sales Enablement Summits in cities around the world and the AI for Sales Enablement Festival in San Francisco.

Can vendors attend the Sales Enablement Summit Washington, DC?

Tickets are reserved for people working in sales enablement roles. Solution providers and consultants can attend only through event sponsorship.

What are the co-located summits?

The Sales Enablement Summit Washington, DC is co-located with the Product Marketing Summit, Customer Success Summit, and Product-Led Summit, all on January 27, 2027, at Convene Hamilton Square. One pass gives access to all four stages.

What topics does the summit cover?

The summit covers enablement's role in GTM alignment, partner enablement, AI in enablement, applying sales training, enablement careers, advising leadership, measuring outcomes beyond completion rates, and making SKO content last.

Is the Sales Enablement Summit the same as the AI for Sales Enablement Festival?

No. The AI for Sales Enablement Festival takes place January 20, 2027, at the Marriott Marquis in San Francisco. The Sales Enablement Summit Washington, DC takes place January 27, 2027, at Convene Hamilton Square.

How can enablement teams prove impact on pipeline?

Enablement teams prove impact on pipeline by measuring response speed, coaching on real buyer conversations, and tracing programs to deals in reporting. Knock AI keeps every buyer conversation in one place and shows which touchpoints moved pipeline.

‍

One thing to remember

‍

Your CRO doesn't track completion rates.

Give them the conversations and deals your programs actually changed.