How Knock AI Transformed Kili’s Sales Cycle

Published on: | Last updated on:

The white wordmark logo for Kili is displayed above the title of a case study about how Knock AI transformed the company's sales cycle.

Results

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  • 39% faster sales cycle
  • 3+ hours saved per lead
  • Improved lead qualification, ensuring  stronger conversations and customers

Problem

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Kili’s back-and-forth emails with technical buyers, traditional forms and slow follow-ups created constant frictions and delays in the sales cycle. As a result, high-intent prospects disengaged before meaningful sales conversations could even begin.

Solution

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Knock AI accelerated Kili’s sales process by enabling real-time, continuous chat that led to instant engagement, precise lead qualification and faster deal progression.

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About

Kili

Kili Technology is a leading provider of high-quality data solutions for frontier AI. The company specializes in helping enterprises and scale-ups structure, annotate, and manage large datasets efficiently. By streamlining data labeling and collaboration, Kili empowers businesses to build reliable AI models faster and with greater accuracy.

Selling to:

Data and R&D teams

Sales Motion:

Sales-Led

Company size:

Scale-ups | Enterprise

Tools:

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Nadine Pacis

Marketing Manager

,

Kili Technology

My name is Nadine. I’m the marketing manager of Killy Technology. Our main goal is to provide unique data for Frontier AI, and our main audience is normally enterprises or scaleups.

We speak to research and development teams, machine learning engineers, data scientists, and anyone who has to work with large amounts of data.

Our sales motion today is quite traditional, I would say. We bring in our leads through our website. We have a very active blog, and we are quite active on LinkedIn. We do some thought leadership, and we do a lot of prospecting on LinkedIn and via email.

The type of audience that we have is very technical, but also has a variety of needs. There is actually a lot of back and forth, and it takes a while for us to get from them being a lead to them being a customer of ours.

Our audience has very specific requirements and very specific questions, sometimes about security, sometimes about timelines, projects, budgets, and so on.

When we saw Knock, we thought it would be interesting to try it on chat to reduce the friction.

Knock has really been a game-changer in getting to know our audience much better and getting rid of the friction that we had with traditional forms.

We are able to book meetings with our clients, speak with them immediately, get to know their needs, and qualify our leads right off the bat.

It makes it easier for us to decide whether it is a good fit and whether these customers would be a great fit for us.

It makes our sales cycle faster, turning them into an opportunity and then turning them into a sale.

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"Knock AI has been a game changer in helping us understand our audience better and removing the friction caused by traditional forms. "
Nadine Pacis, Marketing Manager at Kili
Nadine Pacis
,
Marketing Manager at Kili

The challenge

Shortening a Complex Sales Cycle

Kili’s audience—machine learning engineers, data scientists, and R&D teams—have intricate buying processes that require multiple discussions on security, budgets, and implementation before making a decision. Despite strong inbound traffic, this led to:

  • Slow process –Friction due to traditional forms and slow email outreach the
  • Missed high-intent leads –  Delayed conversations caused potential customers to lose interest.
  • Inefficient qualification – Sales reps struggled to quickly qualify leads and move them through the funnel.

Kili needed a solution to reduce friction, engage high-intent prospects faster, and significantly shorten the sales cycle.

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The solution

Instant Chats and Lead Qualification with Knock AI

To accelerate the sales cycle, Kili adopted Knock AI to replace static forms with real-time chat, allowing direct and immediate conversations with prospects. This shift enabled Kili to:

  1. Engage leads instantly, eliminating delays and accelerating initial interactions.
  2. Qualify leads in real time, ensuring sales reps only focused on high-potential prospects.
  3. Gain data-driven insights, helping Kili understand visitor behavior, refine messaging, and proactively address concerns.
  4. Speed up decision-making, enabling seamless transitions from first contact to scheduled meetings and closed deals.
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The results

Faster Sales, Higher Conversions, and More Deals

Since implementing Knock AI, Kili has seen significant improvements in their sales process:

  1. 3+ hours saved per lead, eliminating manual lead filtering and wasted outreach.
  2. Sales cycle reduced by 39% enabling faster progression from initial inquiry to deal closure.
  3. More precise lead qualification, leading to higher-quality conversations and better-fit customers.

By leveraging Knock AI, Kili has streamlined its sales process, reduced friction, and ensured high-intent leads move through the funnel faster than ever.

Quote
"With Knock AI, we can immediately qualify leads and adjust our messaging based on real-time data. This has helped us attract the right prospects, create better content, and improve our overall sales process."
Nadine Pacis, Marketing Manager at Kili
Nadine Pacis
,
Marketing Manager at Kili

Why It Worked

Published on: | Last updated on:

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The Knock FAQ

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How did Knock AI help Kili shorten its sales cycle?

Knock AI helped Kili replace static forms and slow email follow-ups with real-time chat. This allowed high-intent prospects to start conversations immediately, get qualified faster, and move more quickly from first contact to scheduled meetings and sales opportunities.

What challenge was Kili facing before using Knock AI?

Kili sells to technical buyers such as machine learning engineers, data scientists, and R&D teams. These buyers often have detailed questions about security, timelines, budgets, implementation, and project requirements, which created a lot of back-and-forth and slowed down the sales process.

Why were traditional forms creating friction for Kili?

Traditional forms delayed the first meaningful interaction with prospects. High-intent leads had to submit information and wait for follow-up, which increased the risk of disengagement before the sales team could properly understand their needs or qualify the opportunity.

How did Knock AI improve lead qualification for Kili?

Knock AI enabled Kili to qualify leads in real time by capturing prospect needs, intent, and context during live conversations. This helped the sales team focus on better-fit prospects and enter sales conversations with more relevant information.

What results did Kili achieve with Knock AI?

Kili reduced its sales cycle by 39%, saved more than 3 hours per lead, and improved lead qualification. By engaging prospects instantly and removing form-related friction, Kili created stronger conversations with better-fit customers.

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