.svg)
Port faced dual challenges: conversion inefficiencies and lead leakage between systems. High-intent prospects were falling through the cracks as Intercom conversations weren't reaching sales.
.svg)
Knock replaced Port's Intercom with real-time, context-rich conversations that automatically route leads to the right team with full HubSpot visibility.
Port is an internal developer portal that consolidates developer tools into one place, boosting productivity and streamlining developer experience. Port helps teams gain control, enforce standards, and ship faster across companies of all sizes, from startups to enterprises like GitHub.
Selling to:
Developers, DevOps, SREs
Sales Motion:
PLG | Sales-Led
Company size:
Startups | Enterprise
Tools:
Marketing Ops Manager
Port
Port's challenge was multifaceted: high-intent prospects engaged through marketing touchpoints but converted poorly due to friction in the qualification process. The sales team needed a way to connect with prospects in real time, without forcing them through forms or delayed follow-ups.
During a HubSpot audit, Port found that leads chatting through Intercom were being handled by support reps. Since Intercom was owned by support, qualified leads never reached SDRs, which meant valuable pipeline was quietly leaking.
SDRs could only reach prospects through LinkedIn, email, or community invitations. Without real-time conversations, leads went cold fast, while following up with interested leads became time-consuming and often ineffective.
Poor correlation between Intercom and HubSpot created data duplication issues and limited visibility into the complete lead journey, making it difficult to track conversion paths and optimize performance.
Knock replaced Intercom with a real-time messaging layer that routed leads based on context and intent, while syncing every touchpoint to HubSpot.
SDRs could engage leads instantly with messaging, without waiting for emails or chasing follow-ups.
Knock identified sales-ready leads from CTA interactions and routed them with full context. Support handled tickets, while sales handled pipeline.
All leads, sessions, and actions flowed into HubSpot for full visibility and ROI tracking.
Within three months of implementing Knock, Port transformed their lead engagement process and recovered significant pipeline value.
.svg)
.svg)
