Port Case Study | Knock AI

About

Port is an internal developer portal that consolidates developer tools into one place, boosting productivity and streamlining developer experience. Port helps teams gain control, enforce standards, and ship faster across companies of all sizes, from startups to enterprises like GitHub.

Selling to:

Developers, DevOps, SREs

Sales Motion:

PLG | Sales-Led

Company size:

Startups | Enterprise

Tools:

Amit Zonenfeld

Marketing Ops Manager

Port

Transcript

Port is an internal developer portal company. It consolidates all developer tools into one place, boosts productivity, and helps with the developer experience.

Our ICP includes developers, DevOps engineers, and SREs. We work with both small companies and enterprise companies, like GitHub, for example.

When someone signs up, we reach out to them and invite them to the community. If they have not joined, we reach out to them via LinkedIn or email. It is quite hard when you do not have an active line with them.

When we did an audit of all the HubSpot leads, we saw that there were a lot of leads that went to Intercom and to our amazing support engineers, but they actually wanted a meeting and a quote.

By changing from Intercom to Knock, everything is connected to HubSpot. The leads are not getting lost, and the SDRs have meaningful conversations with the leads. They help them with what they need, and if they want to book a meeting, they book a meeting.

After three months of using Knock, we saw a 10% change in pipeline that was previously getting lost through Intercom. With Knock, we gained it back.

Knock helps us have meaningful conversations with prospects and customers, helping the SDRs do a better job and close the loop faster.

You can connect directly with the support team or the salesperson, and instead of taking two days, now it is closing in like 30 minutes.

"After 3 months with Knock AI we recovered 10% of pipeline that was previously lost through Intercom. Now we're having meaningful conversations with prospect and customers."

Amit Zonenfeld

Marketing Operations Manager

The challenge

Plugging Critical Pipeline Leaks

Port's challenge was multifaceted: high-intent prospects engaged through marketing touchpoints but converted poorly due to friction in the qualification process. The sales team needed a way to connect with prospects in real time, without forcing them through forms or delayed follow-ups.

Lost Leads in Support

During a HubSpot audit, Port found that leads chatting through Intercom were being handled by support reps. Since Intercom was owned by support, qualified leads never reached SDRs, which meant valuable pipeline was quietly leaking.

Limited Engagement Options

SDRs could only reach prospects through LinkedIn, email, or community invitations. Without real-time conversations, leads went cold fast, while following up with interested leads became time-consuming and often ineffective.

Disconnected Systems

Poor correlation between Intercom and HubSpot created data duplication issues and limited visibility into the complete lead journey, making it difficult to track conversion paths and optimize performance.

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The solution

Seamless Lead Engagement and Pipeline Recovery

Knock AI replaced Intercom with a real-time messaging layer that routed leads based on context and intent, while syncing every touchpoint to HubSpot.

Real-Time Sales Conversations

SDRs could engage leads instantly with messaging, without waiting for emails or chasing follow-ups.

Smarter Routing & Qualification

Knock AI identified sales-ready leads from CTA interactions and routed them with full context. Support handled tickets, while sales handled pipeline.

HubSpot Integration

All leads, sessions, and actions flowed into HubSpot for full visibility and ROI tracking.

Transcript

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The results

Faster Conversations, Recovered Pipeline, Better Insights

Within three months of implementing Knock AI, Port transformed their lead engagement process and recovered significant pipeline value.

10% pipeline recovery - Reclaimed lost pipeline that was previously being handled by support instead of sales.
3x more replies and qualified leads, thanks to higher-quality conversations and less chasing
30-min response time - SDRs reaching leads reduced from 2+ days to 30 minutes
100% Lead Visibility - Complete integration with HubSpot eliminated lost leads and data silos, using knock on key pages to surface high-intent leads

“The dashboard helped us prioritize exactly where to focus. We know which pages to enhance, which CTAs to test, and how to boost performance where it counts.”

Amit Zonenfeld

Marketing Operations Manager

Why It Worked

Transcript

Published on: July 30, 2025 | Last updated on: June 23, 2026

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How did Knock AI help Port recover lost pipeline?

Knock AI helped Port replace Intercom with a real-time messaging layer connected directly to HubSpot. This ensured that sales-ready leads were routed to SDRs instead of getting stuck in support conversations. Within three months, Port recovered 10% of pipeline that had previously been lost.

What problem was Port trying to solve before using Knock AI?

Port had high-intent prospects engaging through marketing touchpoints, but many of them were not reaching the sales team. Some leads were handled by support through Intercom, while others went cold because SDRs had to rely on delayed follow-ups through email, LinkedIn, or community invitations.

Why was Intercom not enough for Port’s sales process?

Intercom was mainly owned by support, which meant that qualified prospects asking for meetings or quotes were not always passed to SDRs. This created lead leakage, limited sales visibility, and made it harder to connect website engagement with HubSpot data.

How did Knock AI improve response times for Port?

Knock AI allowed SDRs to engage prospects in real time instead of waiting for manual follow-up. As a result, Port reduced response time from more than two days to around 30 minutes, helping the team close the loop with interested leads much faster.

What results did Port achieve with Knock AI?

Port reclaimed 10% of lost pipeline within three months, generated 3x more replies and qualified leads, reduced response time from 2+ days to 30 minutes, and gained complete lead visibility through HubSpot integration.

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Get in touch with us directly.

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