Rivery Boosted Pipeline 38% with AI SDR

About

Rivery is a global data management platform that empowers organizations to centralize, manage, and operationalize their data at scale. Trusted by businesses worldwide, Rivery provides innovative solutions that simplify data workflows and accelerate decision-making.

Selling to:

Data Teams

Sales Motion:

PLG | Sales-Led

Company size:

Mid-Market | Enterprise

Tools:

Transcript

“Integration was easy, and we were able to connect it to our workflows in just an hour.”

Alex Nelson

Head of Marketing Ops

The challenge

Turning Engagement into Qualified Pipeline

Rivery relied on a website chat solution to connect with potential customers. While the tool generated engagement, it fell short in delivering consistent, high-quality leads. The SDR team faced a dual challenge:

Inconsistent Lead Quality: Many leads from the chat widget were unqualified, creating inefficiencies in the pipeline.
Inefficient Workflow: SDRs had to log into the chat platform to respond, causing delays, missed opportunities, and lost conversations.

With their global SDR team already stretched thin managing both inbound and outbound tasks, Rivery needed a solution to simplify workflows and generate more impactful results.

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The solution

Knock’s Seamless Buyer Engagement Platform

Rivery turned to Knock AI to solve these challenges and enhance the buyer experience. Knock AI enabled Rivery’s SDRs to engage leads instantly and effortlessly, transforming how prospects connected with the team.

Key aspects of Knock’s AI solution included:

Real-Time Engagement: Knock AI allowed SDRs to respond to leads directly through Slack, where they were already working, eliminating platform switching and delays.
Enriched Lead Insights: Knock AI delivered actionable data about leads, including company information and first-party intent signals, empowering SDRs to prioritize high-value opportunities and disqualify irrelevant ones quickly.
Optimized CTA Placement: Knock’s AI onboarding process included intent detection analysis, pinpointing where Rivery’s ideal customer profiles (ICPs) were most likely to engage. Strategic placement of Knock CTAs across Rivery’s website, Docs, and LinkedIn ensured maximum engagement.

The implementation process was quick and seamless, with Knock AI integrated into Rivery’s workflows in just one hour and live within three days.

Transcript

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The results

Accelerating Pipeline with Less Effort

Knock AI delivered immediate and measurable results for Rivery, significantly enhancing pipeline generation and SDR efficiency.

38% pipeline increase in just 3 months: - Rivery surpassed the pipeline growth achieved in the previous 12 months with their prior chat solution.
12x ROI: - A twelvefold return on investment within the first three months.
Improved SDR Efficiency: - SDRs engaged qualified leads instantly from Slack, streamlining conversations, answering inquiries, and guiding prospects toward demos with ease.
Re-Engagement Opportunities: - Leads returned to chat conversations up to a week later, enabling SDRs to build trust and nurture opportunities more effectively.

The ongoing success of Knock AI led Rivery to expand its use, integrating it with additional tools and leveraging CTAs across more marketing assets.

“Having my entire team engage with leads over Slack, where they already spend their time, was a game changer. We saw an immediate impact on the results my team delivered.”

Ariel Ohayon

Manager of Sales Development

“It was amazing to see how Knock AI kept delivering value over time. It’s clear this is how our buyers want to engage with us.”

Kobi Blyer

VP Marketing

Why It Worked

Transcript

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The Knock FAQ

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How did Knock AI help Rivery increase pipeline?

Knock AI helped Rivery turn website chat engagement into qualified pipeline by enabling SDRs to respond to leads in real time through Slack. This reduced delays, improved lead prioritization, and helped Rivery achieve a 38% pipeline increase in just three months.

What challenge was Rivery facing before using Knock AI?

Rivery already had a website chat solution, but it did not consistently produce high-quality leads. Many conversations were unqualified, and SDRs had to switch into a separate chat platform to respond, which caused delays, missed opportunities, and lost conversations.

How did Knock AI improve Rivery’s SDR workflow?

Knock AI allowed SDRs to engage leads directly from Slack, where they were already working. It also provided enriched lead insights, including company information and first-party intent signals, so SDRs could prioritize high-value opportunities and quickly disqualify irrelevant leads.

Where did Rivery use Knock AI CTAs?

Rivery placed Knock AI CTAs across its website, documentation, and LinkedIn. Knock’s onboarding process used intent detection analysis to identify where Rivery’s ideal customer profiles were most likely to engage, helping maximize qualified conversations.

What results did Rivery achieve with Knock AI?

Rivery increased pipeline by 38% in just three months, achieved 12x ROI, improved SDR efficiency, and enabled leads to re-engage with chat conversations up to a week later. Knock AI was also connected to Rivery’s workflows in one hour and went live within three days.

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Get in touch with us directly.

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