The pricing page is likely the most important section on your website for high-intent visitors. Your best leads are definitely visiting this page, but they often get overwhelmed by too much information or confused by your business model. This makes the pricing page a key place for buyers to start conversations with a sales rep, providing a valuable chance to connect with them.

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Insights about Pricing Page

👀 Nearly all potential buyers review the pricing page before making their final purchase decision.

🎯 Over 60% of B2B buyers identify the pricing page as their first destination during the decision-making process.

🥇 78% of customers buy from the company that responds to them first

However, there’s a challenge — buyers have little patience for hassle. They often compare multiple solutions at once and will quickly leave if engaging with your sales team isn’t easy. Encountering a form might make them leave right away, and even those who complete it may not respond to follow-up emails. When it comes to discussing product customization and pricing, buyers want quick answers and personal interaction with real people.

When your ideal buyer visits your pricing page, you can’t afford to lose them. It’s essential to engage with them immediately and nurture that relationship. When discussing product customization and pricing, buyers seek quick answers and personal interaction with real people.

Integrating Knock Buttons with You Pricing Page
Knock provides a smoother way to connect. By clicking the Knock button, potential customers can jump into a private chat on Slack and message your sales team directly — even without a Slack account. This lets you engage with them the moment they show interest, allowing to qualify them over chat and provide tailored information. This not only saves time but also helps in building lasting relationships with ideal customers.

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Advantages of Asynchronous Chat on Slack!

With Slack, your sales team doesn’t need to respond immediately. This flexibility meets buyers on their terms and allows for continued conversation even after they leave your website. Unlike one-off communications, Slack enables ongoing dialogue, enhancing engagement more effectively than traditional email follow-ups.

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About Knock
Knock understands today’s buyer preferences. They demand a seamless, hassle-free experience and wish to decide when and how to engage. Our solution allows you to place ‘engagement buttons’ on any platform, opening a private, secure chat channel directly in Slack. This chat is asynchronous, meaning responses don’t have to be immediate, which is convenient for everyone. Setting this up is incredibly easy — it takes just ten seconds and doesn’t require any coding.

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