What This Playbook Enables

The way buyers discover and evaluate content has changed, and so has the way content leaders need to think. This playbook helps you make confident decisions in a world where clicks are no longer the full story.

Identify where content marketing should focus now

Understand which tactics are delivering diminishing returns

Measure impact beyond traditional analytics and last-click attribution

Leverage qualitative insights from customer calls, communities, and reviews

Build content that aligns across multiple channels and decision environments

Use AI to streamline research and amplify your team’s expertise

Whether you’re leading content for a SaaS business, fintech company, or any growth-focused organization, this playbook provides actionable guidance to help your content strategy stay ahead of evolving buyer behavior.

About Expert

Erika Varangouli

Head of Branded

Content at Riverside

Erika Varangouli

Head of Branded

Content at Riverside

Erika leads organic and AI-driven discovery across channels including Google, Reddit,

and LLM-powered search experiences.

With over a decade of experience in SEO, content marketing, and brand growth, she has helped SaaS, fintech, and high-growth companies turn evolving buyer behavior into actionable content strategies. Erika’s approach blends hands-on execution with practical insights on content, discovery, and measurement in the real world.

The New Content Marketing Playbook

What This Playbook Enables

About Expert

The New Content Marketing Playbook

More From the GTM Strategy

Can AI Do Outbound SDR Outreach?

Can AI Do Outbound SDR Outreach?

Can an AI Agent Really Replace an SDR?

Can an AI Agent Really Replace an SDR?

Track What Buyers Feel

Track What Buyers Feel

Ready to Knock AI Out the Competition?