The organisers have also warned about scam emails offering free tickets to the show. Only buy through the official B2B Marketing Live website, and check sender addresses before clicking any links.
Is B2B Marketing Live free?
No. In 2026, B2B Marketing Live London is a paid event. Visitor passes cost £299 plus VAT at the time of writing, rising to £450 plus VAT. The organisers ran a free ticket ballot earlier in the year, but it's now closed. Older listings that call the event free are out of date.
Who speaks at B2B Marketing Live London 2026?
B2B Marketing Live London 2026's speaker programme includes brands such as TikTok, Reddit, Snapchat, Transport for London, AXA Healthcare, Samsung Electronics, ONER Active, and Substack. Headliners and speakers include:
- Hugo Taylor, ONER Active (headliner)
- Farrah Storr MBE, Substack (headliner)
- Callum Mayfield-Smith, TikTok
- Genna Scott-Healey, Reddit
- Kate Mellett, Snapchat
- Hayley Phipps, Samsung Electronics
- Olivia Wallbank, Sky
- Jeremy Connell-Waite, IBM
- Eunice Ofori-Manyteaw, Hootsuite
- Amy Horne, Hitachi Solutions
- Simone De Palma, TUI UK
- Olivia Mae Hanlon, Girls in Marketing
- Sophie Miller, Pretty Little Marketer
Check the official speaker page for the full lineup and session times.
Who attends B2B Marketing Live?
B2B Marketing Live attracts 3,500+ marketing leaders, plus sales and revenue leaders who work closely with marketing. The organisers list roles including:
- CMOs, marketing directors, and heads of marketing
- Heads of demand generation, content, and digital
- Marketing managers and specialists
- Chief revenue officers, sales directors, and heads of sales
- Founders, CEOs, and managing directors
- Agency leaders and creative directors
In other words, it's a room full of B2B marketing decision-makers, many of whom are actively looking at new tools in the exhibitor village.
What other events are happening alongside B2B Marketing Live?
Third-party event listings describe Sales Innovation Expo, a free event for sales professionals, as running alongside B2B Marketing Live at ExCeL London on the same dates. If you're bringing sales colleagues, check the Sales Innovation Expo website directly for 2026 registration details before you plan around it.
If you're looking for more marketing events in London, the Product Marketing Summit London runs December 2 to 3 at the InterContinental London, The O2. Our Product Marketing Summit London guide covers it in detail.
Is B2B Marketing Live worth it?
B2B Marketing Live is worth it if you're a B2B marketer who wants practical sessions on AI, content, brand, and data, plus a chance to compare marketing tools in person. At £299 to £450 plus VAT, it's affordable compared with most conferences. It's less useful if you work mainly in B2C, or if you won't use the exhibitor village.
B2B Marketing Live is worth it if:
- You run demand generation, content, ABM, or marketing ops in a B2B company
- You're evaluating marketing tools and want live demos and free consultations in one place
- You want to learn from big-brand speakers without paying big-conference prices
- You'll bring your team and use the group discount
It's probably not worth it if:
- You work mainly in consumer marketing
- You want deep strategy sessions for senior leaders only
- You won't book meetings or visit the exhibitor village
How do B2B marketers turn events into pipeline?
B2B marketers turn events into pipeline by treating every event as the start of buyer relationships, not a list of badge scans. That means starting conversations before the event, giving people a reason to keep talking afterward, following up on the channel they prefer, and measuring which relationships turn into deals.
B2B Marketing Live is a good place to rethink this, because most of the people in the room run events themselves. The same problems show up everywhere: hundreds of conversations, a spreadsheet of contacts, and a follow-up email that nobody answers.
Start with the forms you already know don't work
Most post-event follow-up runs through forms and email sequences, and most of it goes nowhere. In The Anonymous Buyer, our 12-month study of 90+ B2B software websites, every company with 20 or more demo and contact form fillers saw more than 80% of them never turn into a meeting, reply, or conversation within 90 days.
So if your event plan ends with "add scans to a nurture sequence," that's where the pipeline leaks. A Knock Marketing Card replaces the event landing page with one QR code that opens a chat, a booking link, and your content, so people start a conversation instead of filling out a form. Our event pipeline how-to guide walks through the setup.
Offer more than one way in
Buyers don't all want the same next step. In our data, at 14 companies the leading engagement format wasn't the sales form at all, and at 9 of them, self-serve signup came first. After an event, some people want to chat, some want to book a meeting, and some want to try the product on their own. Give them all three. We go deeper in let buyers choose.
Use LinkedIn to keep the conversation going
Events and LinkedIn work well together, but only if the content is real. In our data, organic LinkedIn posts of 500 or more characters drew 9.7 engaged people per post, compared with 6.1 for posts under 250 characters, and organic social produced a meeting share of about 7% of conversions, compared with under 1% from search.
After the event, post what you learned, not just "great to see everyone." When someone engages, move to a direct conversation instead of sending them to a form. We explain why in the real problem with LinkedIn lead gen forms.
Route every conversation to the right person
When dozens of event conversations come in at once, speed and ownership matter. Knock Routing sends each one to the rep or account owner who should handle it, and the Knock AI Agent answers questions instantly when your team is busy, then hands off when it's time for a human.
Before the event, check which attendees your team already knows. Knock AI's Private Relationship Graph can surface warm paths through your team, customers, and past conversations.
Measure relationships, not scans
The best event metric isn't how many badges you scanned. It's how many real conversations are still active a month later, and how many turned into pipeline. Knock keeps every event conversation, follow-up, and website visit in one relationship history, so you can see which events actually drive pipeline. That's the idea behind relationship infrastructure.
One of our customers, Optimove, used Knock to engage buyers instantly and automate disqualification, which led to a 30% increase in click-to-SQL conversion and ROI within the first month. If paid campaigns feed your events, read our guide to converting paid ad traffic into booked meetings.
Best ways to turn event conversations into pipeline: the shortlist
- Knock AI: Best for turning event conversations into ongoing buyer relationships across your website, LinkedIn, Slack, and WhatsApp, routed to the right rep
- Pre-booked meetings with target accounts: Best for guaranteeing time with the buyers you care about most
- Long-form LinkedIn posts after the event: Best for reaching people you met and people who couldn't attend
- Badge scanning: Best for logging visitors, as long as each scan becomes a real conversation
Going to ExCeL? Set up your event card and chat links with Knock AI before November 18. It takes minutes.
FAQs
What is B2B Marketing Live?
B2B Marketing Live, formerly B2B Marketing Expo, is the UK's leading event for B2B marketers, with editions in London and Manchester. It features mainstage keynotes, breakout sessions, workshops, and an exhibitor village of 100+ marketing suppliers.
When is B2B Marketing Live London 2026?
B2B Marketing Live London 2026 takes place on November 18 and 19, 2026, from 9:30 AM to 4:30 PM on Wednesday and 9:30 AM to 4:00 PM on Thursday.
Where is B2B Marketing Live London held?
B2B Marketing Live London is held at ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL.
Is B2B Marketing Live free?
No. B2B Marketing Live London 2026 is a paid event. Visitor passes cost £299 plus VAT at the time of writing, with a full price of £450 plus VAT. The free ticket ballot for 2026 has closed.
How much is a B2B Marketing Live ticket?
A B2B Marketing Live London 2026 Visitor Pass costs £299 plus VAT at the current release, rising to £450 plus VAT. A Visitor Pass with pre-show training starts at £549 plus VAT, and teams of three or more get 10% off.
How many people attend B2B Marketing Live?
B2B Marketing Live London attracts 3,500+ marketing leaders, along with 100+ exhibiting suppliers.
Who speaks at B2B Marketing Live 2026?
B2B Marketing Live London 2026 speakers include people from TikTok, Reddit, Snapchat, Samsung Electronics, Sky, IBM, Hootsuite, TUI UK, ONER Active, and Substack, with Hugo Taylor of ONER Active and Farrah Storr MBE of Substack as headliners.
When is B2B Marketing Live Manchester?
The next B2B Marketing Live Manchester is planned for 2027. Check the official website for the exact date.
Are free B2B Marketing Live tickets offered by email real?
Not necessarily. The organisers have warned about scam emails offering free tickets. These won't get you into the event. Buy tickets only through the official B2B Marketing Live website.
How should B2B marketers follow up after events?
B2B marketers should follow up after events by continuing the conversation on the channel each person prefers, offering a chat or booking link instead of a form, and tracking which relationships turn into pipeline. Knock AI keeps every event conversation and follow-up in one relationship history.
One thing to remember
Everyone at B2B Marketing Live runs events of their own.
The ones who win are the ones still talking to buyers after the show ends.
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