Momentum is the January 21 summit. If you want both days, check whether a bundle or team deal is available before you book.
How much does Momentum 2027 cost?
The Momentum 2027 Access All Areas Pass costs $495 plus tax on current pricing, down from $595. Teams of three or more pay $395 per person, down from $495.
| Pass |
Current price |
Full price |
| Access All Areas Pass |
$495 + tax |
$595 |
| Teams of 3 or more (per person) |
$395 |
$495 |
| Pro+ membership |
$1,999 + tax |
No discount listed |
What's on the agenda at Momentum 2027?
The full 2027 agenda hasn't been published yet. Last year's program gives a good sense of what to expect, with sessions such as:
- Panel: aligning product, marketing, sales, and CS before you launch
- Panel: where AI fits, and doesn't, in the GTM stack
- Fireside chat: how PMM and enablement make positioning and messaging stick
- The growth playbook for building a 0 to 1 to 100 growth engine in a competitive AI market
- The GTM launch playbook: aligning teams, tools, and timing
- Predicting the switch: voice of the customer in the age of AI
- Enablement's role in GTM change management
Check the official agenda page for 2027 sessions as they're announced.
Who speaks at Momentum?
Momentum's speakers are GTM, product, sales, and revenue leaders from large tech companies and fast-growing startups. Previous speakers include:
- Rob Felberg, Head of GTM Acceleration, Applied AI Solutions, Amazon Web Services
- Sid Singh, Director, Cloud-Delivered Security GTM, Palo Alto Networks
- Manasa Renduchintala, Principal, Product Strategy, AI Infrastructure, Google
- Noah Marks, former SVP and Head of Commercial Strategy and Operations, Diligent
- Matt Francis, VP, Global Sales Readiness, Cloud ERP, SAP
- Dhvani Unadkat, Product Marketing and GTM Leader, PayPal
- Nidhi Daga, SVP of Marketing, Cover Genius
- Gwendolyn Doi, Director, Worldwide Sales Strategy and Operations, Adobe
- Arpit Sharma, VP, Revenue Operations, Informatica
The 2027 lineup will be announced on the official speakers page.
Who attends Momentum?
Momentum is a smaller, senior event. The organizers list 25+ speakers, 100+ attendees, 50+ companies, and 80% of attendees in senior management. The audience includes:
- Heads of GTM, GTM strategy, and growth
- Marketing, product marketing, and demand generation leaders
- Sales leaders and sales operations
- RevOps leaders
- Customer success and expansion leaders
- Founders and executives at B2B companies
Because the five co-located summits share one venue, you'll also meet product marketers, enablement leaders, RevOps teams, and CS leaders throughout the day.
Is Momentum worth it?
Momentum is worth it if you lead or shape go-to-market strategy and want a focused room of senior peers working on the same cross-team problems. It's affordable compared with most GTM conferences, and the five co-located summits make it a good team trip. It's less useful if you want a large conference with a big expo, or if your role is purely individual-contributor execution.
Momentum is worth it if:
- You're responsible for how marketing, sales, and CS work together
- You're planning launches, expansion motions, or a GTM reset for 2027
- You want small-room conversations with senior GTM leaders
- You'll bring a cross-functional team and use the group rate
It's probably not worth it if:
- You want a large conference with hundreds of sessions
- You need deep, role-specific training rather than cross-functional strategy
- You can't attend in person, though recordings are included with a pass
How do GTM teams run one relationship across marketing, sales, and CS?
GTM teams run one relationship across functions by treating every buyer and customer as a single, continuous relationship that every team can see and add to, instead of a lead that gets handed from one system to the next. That means one record of who the person is, one thread of every conversation, and shared signals about what they need next.
Most GTM misalignment shows up here. Marketing sees a lead score. Sales sees an opportunity. CS sees an account health score. The buyer sees three different companies. Momentum's sessions on launches, handoffs, and voice of the customer all come back to the same gap.
Measure the journey, not each channel
Buyers rarely convert in one channel. In The Anonymous Buyer, our 12-month study of 90+ B2B software websites, buyers who arrived through two or more channels were 4.8 times more likely to chat or book a meeting than repeat visitors who stayed on one channel, and the pattern held at 54 of 56 companies. The most common path among buyers who ended up in a deal was organic search, followed by a direct visit.
If marketing owns the first channel and sales owns the second, nobody owns the transition. Knock's attribution reporting tracks the full journey, so each team can see how its work connects to pipeline.
Find the buyers nobody owns
A lot of real demand never fills out a form. In our research, companies that showed buying intent but never converted on the website went on to open about 1 in 5 of all new deals among high-intent companies, often through other channels like outbound or events. That's pipeline marketing doesn't get credit for, sales finds by accident, and nobody plans for.
Knock Reveal identifies those accounts while they're researching, and Knock Intent shows when they heat up, so marketing and sales can act on the same signal. We cover how teams run on shared signals in where speed-to-lead meets ABM.
Hand off without losing the thread
The handoff from marketing to sales, and from sales to CS, is where buyers repeat themselves and context disappears. Keep every conversation in one thread, whether it started in chat, on LinkedIn, in Slack, or at an event, and route it to whoever owns the relationship. Knock Routing sends each conversation to the right owner, and our one-thread handoff playbook covers how to pass a relationship between teams without dropping it.
Know who you already know at each account
Every GTM team has relationships the others can't see: a CSM who knows the buyer's boss, an AE who worked with the champion at a previous company, a customer who could make an introduction. Knock AI's Private Relationship Graph connects CRM history, your team's network, and past conversations, so marketing, sales, and CS see the same map of warm paths into each account.
Match the experience to where the buyer is
First-time visitors and returning visitors want different things. In our data, first-time visitors were more likely to arrive through content (31% versus 20%), while returning visitors came back to the homepage and pricing and converted 2.4 times as often. A GTM motion that treats both the same either pushes new visitors too hard or makes returning buyers start over.
Knock keeps every conversation, meeting, and website visit in one relationship history, synced to Knock CRM and your existing systems. That's the idea behind relationship infrastructure: one relationship, visible to every team that touches it. Our conversation ops stack shows how GTM teams run it day to day.
Best ways to run one relationship across your GTM teams: the shortlist
- Knock AI: Best for keeping every buyer and customer relationship in one history across marketing, sales, and CS, with shared signals and routing to the right owner
- Shared GTM metrics and a single funnel definition: Best for ending arguments about where pipeline comes from
- Joint launch and account planning: Best for aligning marketing, sales, and CS before a motion starts
- Voice-of-customer programs: Best for feeding what buyers actually say back into positioning and product
Heading to South San Francisco? Set up your summit card and chat links with Knock AI before January 21. If you're running your own event motion, our event pipeline how-to guide covers the setup.
FAQs
When is Momentum by GTM Alliance 2027?
Momentum by GTM Alliance 2027 takes place on Thursday, January 21, 2027.
Where is Momentum 2027 held?
Momentum 2027 is held at the South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, near San Francisco International Airport.
How much does a Momentum ticket cost?
The Access All Areas Pass costs $495 plus tax on current pricing, with a full price of $595. Teams of three or more pay $395 per person.
What is the GTM Alliance?
The GTM Alliance is a community for go-to-market professionals that runs summits, courses, and membership programs. Its events include Momentum in San Francisco, the Go-to-Market Festival in London, and the AI for GTM Summit.
What are the co-located summits at Momentum?
Momentum runs alongside Launch (Product Marketing Alliance), Catalyst (Sales Enablement Collective), Optimize (Revenue Operations Alliance), and Expand (Customer Success Collective). One pass gets you into all five.
Is Momentum the same as the AI for GTM Festival?
No. The AI for GTM Festival and the other "AI for" festivals run on January 20, 2027, at the Marriott Marquis in San Francisco. Momentum and its co-located summits run on January 21, 2027, at the South San Francisco Conference Center.
Who attends Momentum?
Momentum attracts senior GTM leaders, including heads of GTM and growth, marketing, sales, RevOps, and customer success leaders, and founders. The organizers report that 80% of attendees are in senior management.
Is there a hotel discount for Momentum?
Yes. The organizers offer a discounted room rate at the Four Points by Sheraton Hotel and Suites San Francisco Airport, starting from $162 a night, on a first-come, first-served basis.
How do GTM teams align around one customer relationship?
GTM teams align by keeping one record and one conversation thread per buyer, sharing intent signals across marketing, sales, and CS, and measuring the full journey instead of single channels. Knock AI keeps every conversation, signal, and relationship in one place, routed to the right owner.
One thing to remember
Every GTM team has its own playbook.
The buyer only has one relationship with you.
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