Email is still one of the most common outbound and nurture channels in B2B. The problem is that email is not where real engagement happens. Threads get buried, replies are slow, and follow-ups are easy to ignore.
Knock AI turns email from a dead-end channel into a bridge to real conversations by moving buyers from email into direct messages, where engagement and deal momentum are much higher.
For email campaigns, Knock gives you two powerful options:
- Knock DM Links to start conversations instantly
- Meeting Links to book meetings without friction
Why email alone is not enough
Traditional email campaigns rely on:
- Replies that may never come
- Calendars booked after multiple follow-ups
- Long response times that kill momentum
Once an email is opened, the next step should not be another email. It should be a conversation.
With Knock AI:
- Email becomes the entry point, not the destination
- Buyers move into their preferred messaging app
- Conversations stay open over time
- Sales engages while intent is still high
Option 1: Use Knock DM Links in emails
Knock DM Links are designed to move buyers from email into direct messages in one click.
When to use a DM Link
- Outbound prospecting emails
- Nurture and re-engagement campaigns
- Post-demo or post-content follow-ups
- Event and webinar follow-ups
What the buyer experiences
The buyer clicks the link in the email and instantly starts a direct message using their preferred messaging app. No forms and no friction.
Once they message you, the conversation continues outside of email. You can follow up days or weeks later in the same thread, with full context.
This dramatically increases engagement. Conversations through Knock reach up to 83% reply rates, compared to email replies that are often under 10%. Moving from email to DM significantly increases the probability of advancing the deal.
Option 2: Use Meeting Links in emails
Meeting Links are best when the buyer is ready to buy.
When to use a Meeting Link
- Demo and discovery CTAs
- High-intent outbound emails
- Late-stage follow-ups
What the buyer experiences
The buyer clicks the link and books a meeting instantly based on real availability. No back-and-forth.
Once the meeting is booked, they automatically receive a personal LinkedIn message from the rep they’re meeting with. The message includes the meeting details and a short personal note that starts the relationship before the call.
Everything is trackable
Knock gives you full visibility into performance across email campaigns.
- Track every click and engagement from DM and Meeting Links
- Instant CRM sync once a buyer engages or books
- Accurate attribution tied to the specific email campaign
- Full enrichment including company and role
- Real-time notifications when high-intent buyers engage
You know exactly which emails drive conversations and pipeline.
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