How to Generate and Measure B2B Pipeline from Influencer Marketing with Knock AI

Influencers can drive real demand when the experience feels authentic and trusted. The problem is that most influencer campaigns still send traffic to generic landing pages that break credibility and are hard to measure.

Knock AI turns influencer partnerships into a measurable revenue channel by giving each influencer a unique Marketing Card that matches their identity and tracks pipeline end to end.

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Why influencer programs need better measurement

Traditional influencer tracking focuses on:

• Impressions and clicks
• Promo codes
• Manual attribution

This doesn’t tell you who engaged, who showed intent, or what pipeline was created.

With Knock AI:

• Every influencer gets a unique entry point
• Every engagement is tracked in real time
• Every conversation syncs to your CRM
• Pipeline is attributed back to the influencer
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Create a unique Marketing Card per influencer

With Knock AI, you create a dedicated Marketing Card for each influencer you work with.

Each card can be tailored to:

• The influencer’s identity and tone
• The audience they speak to
• The use cases they care about

This creates a strong trust and wow effect. The experience feels natural, not promotional.

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What the audience experiences

The audience clicks the influencer’s link and opens a mobile-first, shareable Marketing Card designed to feel native to that influencer.

The card can include:

• A short intro written in the influencer’s voice
• Content and examples relevant to their audience
• A chat option with your team using their preferred messaging app
• A meeting booking option when they are ready

Because the card is shareable, people can forward it internally without losing context. Everyone who opens it enters the same tracked experience.

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Create each card in minutes

Setting up an influencer-specific Marketing Card is fast.

1. Open your Knock Dashboard
2. Go to Marketing Cards
3. Click Create Marketing Card
4. Name the card after the influencer
5. Example: “Sarah Lee – Community Drop”
6. Customize messaging and actions
7. Set routing rules
8. Generate the shareable link

Each card takes about 5 minutes to create and is ready to share.

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Track influencer performance in real time

Each influencer Marketing Card gives you full visibility into impact.

• See who engaged from each influencer
• Track every click, view, chat, and meeting request
• Measure pipeline created per influencer
• Identify which audiences convert best
• Sync all data to your CRM with influencer attribution

You don’t just see traffic. You see outcomes.

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Turn trust into pipeline

Once someone engages through the card:

• Sales can respond immediately
• Conversations continue over time
• The influencer context is preserved
• Follow-up happens while intent is high

This keeps the experience consistent from recommendation to revenue.

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What you gain with influencer Marketing Cards

• Credible, on-brand experiences per influencer
• Clear ROI from influencer partnerships
• Real-time visibility into engagement and pipeline
• A repeatable and scalable influencer program