Account-Based Marketing works when buyers feel like the experience was built just for them. Generic landing pages and emails don’t create that feeling. They feel broad, noisy, and easy to ignore.
Knock AI lets you create account-specific Marketing Cards in minutes, so every target account sees a personalized, VIP experience that speaks directly to their needs.
Why traditional ABM falls short
Most ABM campaigns still send buyers to:
- Generic landing pages
- Long email threads
- Static PDFs
This doesn’t feel personal and doesn’t show intent clearly.
With Knock Marketing Cards:
- Each account gets a tailored experience
- Buyers feel recognized and prioritized
- Engagement is measurable in real time
- Sales can act immediately
Create one Marketing Card per target account
With Knock AI, you create a dedicated Marketing Card for each account you’re targeting.
Each card is built around that account’s context, industry, and use case, creating a true WOW effect.
What makes it feel VIP
Each account sees a card that includes:
- Case studies relevant to their industry
- A short demo aligned to their use case
- A direct chat with the account team using their preferred messaging app
- A meeting booking option with the assigned rep
- Messaging written specifically for that account
The experience feels private, intentional, and built just for them.
What the buyer experiences
The buyer opens a mobile-first, shareable Marketing Card created specifically for their company.
They immediately see content and actions that match their role and needs. There is no hunting for information and no generic messaging.
If the person opening the card is not the decision maker, they can easily share the card internally with other stakeholders. Everyone who opens it enters the same personalized, tracked experience.
This creates multi-threaded engagement inside the account, not a single contact flow.
Create a card in 5 minutes
Creating an account-level Marketing Card is fast and repeatable.
- Open your Knock Dashboard
- Go to Marketing Cards
- Click Create Marketing Card
- Name the card after the target account
- Example: “Acme Corp – Personalized Experience”
- Choose the actions, design and content for that account
- Set routing to the account owner or pod
- Generate the link or QR code
In under 5 minutes, you have a live, personalized ABM asset.
Everything is measurable
Every account-level card gives you full visibility into engagement.
- See who opened the card and from which account
- Track every click, view, and conversation
- Get real-time notifications when key stakeholders engage
- Identify when decision makers enter the conversation
- Sync everything to your CRM with accurate account attribution
No more guessing which accounts are active.
Turn engagement into action
Once a buyer engages:
- Sales can jump into the conversation immediately
- Context is preserved across the account
- Follow-ups happen while intent is high
- Conversations continue after the first touch
This replaces cold follow-ups with warm, ongoing conversations.
What you gain with ABM Marketing Cards
- A true one-to-one ABM experience
- VIP-level engagement for target accounts
- Clear visibility into account intent
- Faster sales engagement
- Measurable pipeline impact from ABM
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