Product-led growth brings users into your product faster than ever. Free trials and self-serve signups work. The problem starts after signup.
Most teams still rely on email follow-ups to convert trial users into paying customers. Sales chases users who are busy exploring the product, emails get ignored, and momentum is lost.
Knock AI changes this by moving sales engagement inside the onboarding flow, where intent is highest, and by turning passive trial users into active conversations.
Why email hurts product-led conversion
In a typical PLG motion:
- Users sign up for a free trial
- Sales sends follow-up emails
- Replies are slow or never come
- Deals stall or close at the lowest tier
Email creates distance at the exact moment you need connection.
With Knock AI:
- Users message your team while using the product
- Conversations start at the right moment
- Sales helps instead of chases
- Deals move faster and close bigger
Trigger conversations during onboarding
Instead of asking users to “Contact Sales” or wait for outreach, Knock AI lets you invite users to message your team directly during onboarding.
Where to trigger Knock AI messages
- First login experience
- Key activation steps
- Feature usage milestones
- High-intent in-product actions
This shifts sales from interruption to assistance.
What the user experiences
During onboarding, the user sees a clear option to message the team instantly using their preferred messaging app.
They can:
- Ask questions in real time
- Get guidance on setup
- Understand advanced use cases
- Talk to sales about tiers and pricing
Once they message you, the conversation stays open. Sales can continue the discussion over time, without restarting context or sending more emails.
This creates a natural, helpful experience instead of a sales push.
Why this increases conversion rates
When users message during onboarding:
- Engagement happens while intent is highest
- Confusion is resolved before friction builds
- Trust is created early
- Drop-off is reduced
Conversations through Knock AI reach up to 83% reply rates, compared to email follow-ups that are often below 10%. This significantly increases the chances of converting trials into paying customers.
Turn product conversations into higher ACV
Once sales is in the conversation:
- Reps understand the real use case
- Value is positioned correctly
- Users are guided to the right plan, not the cheapest one
Instead of defaulting to a lower tier, sales can:
- Recommend higher-tier features
- Align pricing with business impact
- Expand deal size naturally
This turns PLG deals into product-led sales wins, not self-serve downgrades.
Everything is trackable
Knock AI gives you full visibility into product-led engagement.
- Track who messaged during onboarding
- See which features triggered conversations
- Sync every conversation to your CRM
- Attribute conversions to in-product actions
- Notify sales in real time when intent spikes
You know exactly which users are ready to talk and why.
What you gain with Knock AI for product-led sales
- Higher trial-to-paid conversion rates
- Faster sales engagement
- Fewer ignored follow-up emails
- Higher ACV per deal
- Better alignment between product and sales
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