Merchandise is everywhere. Stickers, hoodies, tote bags, notebooks, swag boxes, and giveaways travel far beyond the moment they’re handed out. The challenge is that traditional merch has no way to capture intent or measure impact.
Knock AI turns merchandise into a trackable, pipeline-generating channel by using Marketing Cards as the entry point to engagement.
Why merchandise needs a better approach
Traditional merchandise creates awareness but no visibility.
You don’t know who scanned, who engaged, or who was interested.
With Knock Marketing Cards:
- Every scan is tracked
- Every interaction is enriched
- Every engagement can turn into pipeline
- Every touchpoint connects back to your CRM
Merchandise stops being passive and becomes measurable.
Use a Marketing Card on merchandise
Marketing Cards are ideal for physical items because they are mobile-first, shareable, and always available.
When to use a Marketing Card
- Stickers and decals
- Hoodies, bags, notebooks
- Swag boxes sent to prospects
- Employee or partner merchandise
What the buyer experiences
The buyer scans the QR code and instantly opens a mobile-first, shareable Marketing Card designed for that specific campaign or audience.
The card includes all the actions you want them to take, such as:
- Watch a short product demo
- View a relevant case study
- Chat with your team using their preferred messaging app
- Book a meeting when ready
If the person scanning is not the decision maker, they can easily share the card with other stakeholders. Everyone who opens the card enters the same tracked experience.
Once they engage, the conversation doesn’t end. You can continue talking after the scan, days or weeks later, in the same thread. This drives up to 83% reply rates, compared to email follow-ups that are usually under 10%.
How to create a Marketing Card for merchandise
- Open your Knock Dashboard
- Go to Marketing Cards
- Click Create Marketing Card
- Name the card after the campaign or merchandise type
- Example: “Outbound Swag Box - Q2”
- Choose the actions you want to show on the card
- Set routing and qualification rules
- Generate the QR code
- Add it to your merchandise design
From that moment, every item becomes a live entry point into your funnel.
Everything is trackable
Knock gives you real-time visibility into every interaction that comes from your merchandise.
- Track every scan and action in real time
- Instant CRM sync once a lead engages, with accurate campaign attribution
- Full enrichment including company and role
- Real-time notifications when high-intent buyers interact
- Measure performance live instead of guessing ROI
- Continue conversations long after the merchandise was received
What you gain with Knock Marketing Cards for merchandise
- Turn merchandise into a measurable channel
- Capture intent anywhere your brand appears
- Start conversations instead of sending emails
- Get significantly higher reply rates
- Track real pipeline from physical items
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