Private dinners are one of the most effective ways to build relationships with senior buyers. The conversations are high quality, the audience is curated, and trust is created naturally.
The challenge starts after the dinner ends.
Business cards get lost, follow-ups arrive days later, and context fades.
Knock AI turns private dinners into a measurable, high-touch pipeline channel by using Marketing Cards to keep conversations alive and actionable.
Why private dinners need a smarter follow-up
Private dinners are not about volume. They are about depth.
Generic follow-ups break the experience.
With Knock AI Marketing Cards:
- Every guest gets a personal entry point
- Conversations continue after the dinner
- Engagement is tracked in real time
- Sales acts while relationships are still warm
Use a Marketing Card at private dinners
Marketing Cards are ideal for private dinners because they are personal, mobile-first, and shareable.
When to use a Marketing Card
- QR cards placed at the table
- Printed cards handed out at the end of the dinner
- Follow-up messages sent the same evening
- Slides or menus with a discreet QR code
What the guest experiences
The guest scans the QR code and opens a mobile-first, shareable Marketing Card created specifically for that dinner.
The card feels private and intentional. It can include:
- A short, personal note referencing the dinner
- Relevant case studies or examples discussed
- A direct chat with the host or account team using their preferred messaging app
- A meeting booking option when it makes sense
If the guest is not the decision maker, they can easily share the card with other stakeholders while keeping the same context.
Once they engage, the conversation stays open. You can continue the discussion days or weeks later without restarting the relationship.
Create each dinner card in minutes
Setting up a dinner-specific Marketing Card is fast.
- Open your Knock AI Dashboard
- Go to Marketing Cards
- Click Create Marketing Card
- Name the card after the dinner. Example: “CIO Dinner – San Francisco”
- Personalize the message and actions
- Set routing to the host or account owners
- Generate the QR code or link
Each card takes about 5 minutes to create and can be reused or adjusted for future dinners.
Everything is trackable
Knock AI gives you full visibility into engagement from private dinners.
- Track who scanned and engaged during and after the dinner
- See which guests started conversations
- Get full enrichment including company and role
- Receive real-time notifications when a guest engages
- Sync everything to your CRM with accurate dinner attribution
You move from “great conversations” to measurable outcomes.
Turn relationships into pipeline
With Knock AI Marketing Cards:
- Follow-ups feel natural and personal
- Sales engages with full context
- Conversations continue without friction
- Opportunities move forward faster
Private dinners stop being a one-night interaction and become an ongoing buying conversation.
What you gain with Knock AI for private dinners
- High-touch, VIP-level engagement
- Better follow-up without email chasing
- Clear visibility into intent
- Faster progression to meetings and deals
- Measurable pipeline from intimate events