Webinars and virtual events attract high-intent buyers, but most engagement drops the moment the session ends. Questions stay in webinar chat, follow-ups arrive days later, and valuable context is lost.
Knock AI helps you convert live and post-event engagement into real pipeline by giving attendees clear, instant actions while everything is tracked and synced to your CRM in real time.
For webinars and virtual events, Knock gives you three options:
- Marketing Cards to guide attendees through multiple actions
- Chat Links to start conversations with the speaker or team
- Meeting Links to book demos instantly
Why webinars need a better conversion flow
Traditional webinar funnels rely on static CTAs and manual follow-up.
By the time sales reaches out, intent has already cooled.
With Knock:
- Attendees engage while interest is high
- Conversations continue after the event
- Leads are enriched, qualified, and routed instantly
- Sales acts in real time instead of days later
Option 1: Use a Marketing Card for webinars
Marketing Cards give attendees a single, shareable entry point with all next steps in one place.
What the attendee experiences
The attendee clicks the link and instantly opens a mobile-first, shareable Marketing Card created specifically for the webinar.
The card includes all the actions you want this audience to take, such as:
- Slides from the Webinar
- Watch the demo related to the session
- View a relevant case study
- Chat with the speaker or team
- Book a demo
- Signup to the product
Each Marketing Card is personalized to the webinar and audience, making it easy to explore and share with other stakeholders.
Every interaction is tracked in real time and synced to your CRM, with full enrichment including company and role, so your team can act immediately.
Option 2: Use a Chat Link to “Chat with the speaker”
Chat Links are ideal for turning questions and curiosity into direct conversations.
When to use a Chat Link
- “Chat with the speaker” CTA during the webinar
- Links shared in the webinar chat
- Slides or follow-up emails
What the attendee experiences
The attendee clicks the link and opens a private chat with the speaker or relevant team using their preferred messaging app.
Once they message you, the conversation doesn’t end when the webinar ends. You can continue the discussion days or weeks later in the same thread, with full context preserved.
This drives significantly higher engagement. Conversations through Knock reach up to 83% reply rates, compared to email follow-ups that typically convert at less than 10%. Instead of chasing attendees after the event, you stay connected where they are most likely to respond.
They can:
- Ask questions without interruption
- Get tailored follow-up resources
- Continue the conversation after the event
- Be guided toward the right next step
This keeps the conversation personal and contextual to the session.
Option 3: Use a Meeting Link to book a demo
Meeting Links are best for attendees who are ready to move forward.
When to use a Meeting Link
- “Book a demo” CTA at the end of the webinar
- High-intent follow-ups during the session
- Qualified conversations from chat or cards
What the attendee experiences
The attendee clicks the link and books a meeting instantly based on real availability. No forms and no back-and-forth.
Once the meeting is booked, they automatically receive a personal LinkedIn message from the rep they’re meeting with. The message includes the meeting details and a short personal note that starts the conversation before the meeting.
Everything is trackable
Knock gives you real-time visibility into every interaction from your webinar.
- Live engagement tracking: clicks, views, chats, demo watches, and meeting bookings
- Instant CRM sync: every converted lead syncs immediately with accurate webinar attribution
- Full enrichment: company details and role are added automatically
- Real-time notifications: sales is alerted the moment a high-intent attendee engages
- Measure performance live: see what’s working while the webinar is still happening
- Act on intent immediately: connect right away and keep the conversation going after the event
How to choose between Marketing Cards, Chat Links, and Meeting Links
Use a Marketing Card when:
- You want to guide attendees through multiple actions
- The buyer is early or mid-discovery
- The person attending is not the decision maker and needs to share internally
Use a Chat Link when:
- You want attendees to ask questions or start a conversation
- The goal is qualification and context gathering
- You want to keep the discussion open after the webinar
Use a Meeting Link when:
- The attendee is ready to speak to sales
- The goal is immediate demos
- Qualification already happened
Many teams use all three in the same webinar to cover different levels of intent.
What you gain with Knock for webinars
- Higher attendee-to-engagement rates
- More qualified demos
- Faster sales response
- Fully enriched CRM data
- Clear webinar-to-pipeline attribution
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