G2 is one of the highest-intent channels in B2B. Buyers don’t go to G2 to browse. They go there when they are actively comparing vendors and getting close to a decision.
The problem is speed.
Most G2 traffic still ends in forms, delayed follow-ups, or generic demo requests that arrive too late.
Knock AI helps you capture G2 intent at the exact moment it happens by turning G2 clicks into direct conversations or instant meetings, with full tracking and CRM sync.
Why G2 intent is different
Buyers on G2 are:
- Actively comparing solutions
- Reading reviews to reduce risk
- Often evaluating multiple vendors at the same time
This is the moment where first meaningful contact matters most.
With Knock AI:
- You connect while the buyer is still evaluating
- Conversations start immediately
- Sales doesn’t wait days to follow up
- Context from G2 is preserved
Use Knock AI DM Links on G2
Knock AI DM Links are the fastest way to turn G2 traffic into real conversations.
Where to use DM Links on G2
- “Visit Website” destination
- Custom CTA links
- Review follow-up campaigns
- G2 intent-based outreach
What the buyer experiences
The buyer clicks from G2 and instantly starts a direct message using their preferred messaging app. No forms and no waiting.
Once they message you, the conversation stays open. You can continue the discussion over time, even if they leave and come back later.
This dramatically increases engagement. Conversations through Knock AI reach up to 83% reply rates, compared to email follow-ups that are typically under 10%. This gives you a much higher probability of influencing the deal while the buyer is still deciding.
Use Meeting Links for high-intent G2 buyers
Some G2 visitors are ready to talk immediately. For them, speed matters more than qualification.
When to use a Meeting Link
- “Book a demo” CTAs from G2
- Comparison and pricing-focused traffic
- Late-stage evaluation clicks
What the buyer experiences
The buyer clicks the link and books a meeting instantly based on real availability. No back-and-forth.
Once the meeting is booked, they automatically receive a personal LinkedIn message from the rep they’re meeting with. The message includes the meeting details and a short personal note that starts the relationship before the meeting.
This creates a warm connection instead of a cold calendar invite.
Everything is trackable
Knock AI gives you full visibility into G2-driven performance.
- Track every click, chat, and meeting coming from G2
- Instant CRM sync the moment a buyer engages
- Accurate attribution tied to G2 as the source
- Full enrichment including company and role
- Real-time notifications when high-intent buyers engage
You know exactly which G2 interactions turn into pipeline.
Win deals by connecting first
On G2, buyers often talk to multiple vendors at the same time. The vendor that connects first and builds context early has a clear advantage.
With Knock AI:
- You respond while intent is highest
- Conversations feel personal, not automated
- Follow-ups happen inside the same thread
- Sales builds a relationship before competitors do
This increases trust and improves close rates.
What you gain with Knock AI on G2
- Faster response to high-intent buyers
- Higher engagement and reply rates
- More qualified demos
- Clear G2-to-pipeline attribution
- Better chances of winning competitive deals
Use-Case Answers
How can marketers generate pipeline from G2 reviews?
By replacing forms with instant conversations or meeting booking. Knock AI captures G2 intent in real time and routes high-intent buyers directly to sales.
What is the best CTA for G2 traffic?
Direct message links and instant meeting links outperform traditional demo forms because they reduce friction and respond faster to buyer intent.
How do you track G2 ROI and pipeline attribution?
Knock AI tracks every click, chat, and meeting from G2 and syncs converted leads to the CRM with accurate G2 attribution.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
