How to Set Up Knock AI for Multi-Language & Multi-Page Websites
How to Set Up Knock AI for Multi-Language & Multi-Page Websites
This guide explains how to localize Knock AI for multiple languages, regional pages, ICP segments, and pricing versions without creating new websites. It covers language detection, localized welcomes, routing logic, and performance tracking per version.
Modern websites aren’t single-version anymore. You likely have:
multiple languages
regional pricing pages
localized landing pages
product pages targeted to specific ICP segments
When this happens, one generic chat entry point isn’t enough.
Teams start asking:
Real Question
What They’re Really Worried About
“Can we show a French version only on French pages?”
We need localized messaging for our ICPs
“Is this setup similar to how pricing pages work?”
Trying to estimate implementation effort
“Where exactly do we change the language?”
Don’t want to break current setup
“Can the agent reply in the lead’s language?”
Nervous about having one global agent
“Can Knock AI track performance per page version?”
Need proof before scaling
The real job behind these questions is simple:
“Make Knock AI match the language and context of the page without rebuilding our site.”
4 Layers of Multi-Language Setup
You don’t need to create multiple websites or add heavy dev work.Knock AI can adapt to your existing pages with four layers of setup.
Layer 1: Localize the Welcome Message
If you have dedicated language pages (/fr/, /de/, /es/),
you can set a specific welcome message per language that follows your core flow.
Localized examples (ready to use):
URL Pattern
Language
Welcome Message
/fr/pricing
French
Bonjour, ravi de vous voir ici. Pour vous aider plus vite, dites-moi ce que vous cherchez. Comme ça je peux ajouter la bonne personne de notre équipe à cette conversation.
/de/produkte
German
Hi, schön, dass Sie da sind. Damit ich Ihnen schneller helfen kann, schreiben Sie kurz, wonach Sie suchen. So kann ich die richtige Person aus unserem Team in diesen Chat holen.
/es/demo
Spanish
Hola, qué bueno verte por aquí. Para ayudarte más rápido, cuéntame qué estás buscando. Así puedo añadir a la persona adecuada de nuestro equipo a este chat.
Layer 2: AI Replies in Their Language (Zero Setup)
You don’t need to define language rules.
Knock AI automatically detects the language the lead writes in and answers in that same language.
If they switch to English mid-way, Knock AI switches too. This requires zero configuration, it works out of the box.
Why this matters:
✔ No dropdowns
✔ No “Please select your language” barrier
✔ Feels natural and conversational
✔ Builds instant trust
Layer 3: Route to the Right Team or Rep
Knock AI can route leads based on language + intent + ICP fit.
Condition
Routing Logic
Language = French & buying intent
Route to FR sales rep
Existing customer from Spain
Send to LATAM support
Support request in German
Send to DACH CS rep
This ensures:
Leads speak with someone who understands them
The rep joins with full chat history already visible
No inbox chaos or cross-language confusion
Layer 4: Measure Performance Per Language / Page Version
Once Knock Buttons are tracked separately, you can finally answer:
Key Question
Key Metric
Does French pricing convert better than English?
Actual reply & qualified rates
Which language drives more ICP leads?
Pipeline by language
Should we invest more in German pages?
Revenue per click data
Implementation - What You Can Do Today
Step
Setup Needed
Create separate Knock buttons per language
In dashboard - No developer required
Set welcome message per URL/pattern
In dashboard - No developer required
AI replies in lead’s language
Automatic
Route per country to team/rep
Dashboard - chat routing
Track performance per version
Reporting tab
Results Teams See
Result
Why It Matters
No duplicate page needed
Multilingual strategy becomes manageable
Personalized welcome boosts reply rate
Feels native to the ICP’s region
AI replies in buyer’s language
No manual setup required
Routing respects time zones & languages
Faster engagement = stronger intent
Performance can be compared per page
CRO decisions become evidence based
Common Mistakes to Avoid
Mistake
Effect
Only translating the words, not the intent
Answers feel generic
Routing all languages to one channel
Leads go unanswered or ignored
Using one Knock button for all pages
Impossible to compare conversion
Treating localization as a cosmetic layer
Miss the strategic funnel insights
Where Knock AI Fits
Knock AI makes localization operational, not theoretical. ✔ Welcome message matches the page language ✔ AI replies in the lead’s language automatically ✔ Routing can match region, language & team ✔ Language field stored in CRM per conversation ✔ Performance tracked by version, language & intent ✔ No need to create multiple websites ✔ Works with your current SEO structure
You don’t need 10 websites. You need one conversation that adapts to leads language.
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