The pass is only part of the cost. AWS's own approval toolkit estimates about $600 for round-trip airfare and about $218 per night for a hotel. Using AWS's numbers, five nights plus a full-price pass comes to roughly $4,200 per person before hotel taxes and fees.
A few money details worth knowing:
- Cancellation policy: full refunds ended on October 16. Cancellations from October 17 to November 23 get a 50% refund, and there's no refund after November 23.
- Transfers: AWS can approve transferring your registration to someone else. Email awsreinvent-support@amazon.com.
- Certification discount: in-person attendees get a 50% voucher for any AWS Certification exam, valid until January 31, 2027. Exams aren't offered onsite this year.
- Meals: breakfast, lunch, and snacks are included on full conference days.
What was the early bird price for AWS re:Invent 2026?
The early bird price for AWS re:Invent 2026 was $1,299, which saved $1,200 off the full price. It was available until 11:59 PM Pacific on August 25, 2026, and has now ended. The current price is $2,499.
If you're planning for 2027, the early bird window is the single biggest saving AWS offers, so watch for registration opening in the summer.
What happens each day at re:Invent 2026?
Here's the shape of the week, based on AWS's official agenda (all times Pacific):
| Day |
Highlights |
| Sunday, Nov 29 |
Badge pickup at the airport, MGM Grand, and The Venetian. Kickoff activities and customer demos at Caesars Forum |
| Monday, Nov 30 |
Sessions start across all venues. Welcome reception in the Expo, 4 to 7 PM. Developer Keynote, 7:30 PM |
| Tuesday, Dec 1 |
CEO Keynote featuring Matt Garman, 8:30 AM. Expo opens. Networking receptions in the evening |
| Wednesday, Dec 2 |
Data and AI Keynote, 8:30 AM. Partner Keynote, 3 PM. Happy hour in the Expo. Networking receptions |
| Thursday, Dec 3 |
Technology Innovations Keynote, 8:30 AM. Security focus day at the Wynn. Last Expo day (closes 4 PM). re:Play at Allegiant Stadium, 6:30 to 10:30 PM |
| Friday, Dec 4 |
Morning sessions at The Venetian and Wynn and Encore, wrapping up around 12:30 PM |
If you're there for meetings, Tuesday and Wednesday are the fullest days. Thursday is your last Expo day, and Friday is a half day.
How many people attend AWS re:Invent?
AWS re:Invent 2025 brought together more than 63,000 people in person and over 2 million livestream viewers, according to AWS. Expect a similar crowd in 2026.
It's not just veterans. AWS says 47% of 2025 attendees were first-timers, and 94% of past attendees would recommend it to a colleague.
What is the dress code for AWS re:Invent?
AWS re:Invent has no formal dress code. Most attendees wear casual clothes: jeans or chinos, a t-shirt or company polo, a hoodie or light jacket, and comfortable sneakers. You'll rarely see suits outside of executive meetings.
What actually matters is comfort:
- Wear shoes you can walk miles in. Moving between six venues adds up fast.
- Bring a layer. Session rooms are air-conditioned, and Las Vegas evenings in early December get cool.
- Wear your badge. A valid badge and lanyard are required in all event spaces, on the shuttles, and at re:Play.
- Dress for re:Play like it's a concert. It's a stadium party with live music, food, and games.
Is AWS re:Invent worth it?
AWS re:Invent is worth it if your work runs on AWS and you'll use what only the in-person event offers: workshops with AWS engineers, chalk talks, Ask the Experts sessions, and access to 420+ sponsors in one place. It's harder to justify if you mainly want the announcements, since keynotes are livestreamed for free and breakout sessions go on demand afterward.
AWS re:Invent is worth it if:
- You build on AWS and want hands-on time with the engineers behind the services
- You'll use workshops, labs, and chalk talks, which don't work the same on video
- You lead a platform, data, or security team and want to compare notes with peers at your scale
- You sell to AWS customers or partners and want 63,000 of them in one city
AWS re:Invent probably isn't worth it if:
- You only want the keynotes and announcements, which you can watch free online
- Your company doesn't use AWS much
- You can't commit to a few days of moving between venues
The ticket is $2,499, but the full trip with flights and a hotel runs closer to $4,200. Book with a plan for which sessions, venues, and people you're going for.
How do you build relationships at re:Invent when your buyers are spread across six venues?
You build relationships at re:Invent by deciding in advance which venues and moments your buyers will be at, starting with people you already have a path to, and making every booth or hallway conversation open into a thread that continues after Vegas. With 63,000 people across six properties, you can't meet everyone, so the relationships you plan for are the ones that happen.
re:Invent is the biggest buyer room in cloud. It's also the easiest place to lose people. Someone you meet at the Expo on Tuesday spends Wednesday at Caesars Forum and Thursday at the Wynn, and by Friday they've talked to dozens of other vendors. The teams that come home with pipeline are the ones who keep the conversation going after the shuttle ride.
Plan your week around where your buyers will be
Don't try to cover all six venues. Pick the ones where your buyers are:
- Selling to security teams? Thursday's security focus day at the Wynn is the densest security crowd of the week.
- Selling to data and AI teams? Wednesday's Data and AI Keynote and the sessions around it.
- Selling with or to AWS Partners? Wednesday's Partner Keynote at 3 PM and the evening networking receptions.
- Running a booth? The Expo at The Venetian opens with Monday's welcome reception and closes Thursday at 4 PM.
Start with the relationships you already have
In a crowd of 63,000, a warm introduction beats a cold one every time. Before you fly, check who on your team already knows people at your target accounts, which customers could introduce you, and which former champions now work somewhere new. Knock AI's Private Relationship Graph can surface those paths by connecting your CRM, your team's network, and past conversations. Book those meetings first, before your calendar fills with walk-ups.
Make your booth's promise match the next step
If your booth sign says "Talk to an engineer," the QR code should open a conversation with an engineer, not a demo request form. Buyers notice when the next step doesn't match what you promised. In our 12-month study of 90+ B2B software websites, buttons that promised a live conversation and opened one got 43% follow-through. When a "Book a demo" button led somewhere other than a demo form, submissions dropped by about half.
A Knock Marketing Card lets you put the exact next step behind your QR code, whether that's a chat, a booking link, docs, or all three. Each rep can carry a Knock Sales Card for hallway and reception conversations. We wrote more about matching words to what happens next in the UX writing playbook for buyer control.
Ask for contact details after you've been useful
Don't open with "Can I scan your badge?" Open with a useful answer. Buyers share contact details once a conversation is going. In our data, 38% of buying chats included an email the buyer typed themselves, and 94% of those emails came after the conversation had already started, at a median of 79 seconds in.
The booth version of that is easy: answer their question first, then offer to send the architecture diagram, the pricing breakdown, or the session recording. Knock's real-time enrichment fills in their role and company the moment they share an email, so you don't have to ask for more.
Be ready for buyers who research at night
re:Invent days are packed, so a lot of follow-up research happens after dinner. In our data, 55% of engaged B2B website sessions happened outside 9-to-6, and visitors from accounts already in an active deal went deeper at night, viewing 12% more pages with a median session of 117 seconds versus 88 seconds.
That's when a buyer you met at the Expo opens your site from their hotel room. If nobody's there to answer, they bounce. The Knock AI Agent can answer their questions, qualify them, and book time with the right rep, then hand the conversation to a human in the morning with the full context.
Watch who comes back after Vegas
The best signal after re:Invent is someone you met coming back to your pricing page. In our data, returning visitors were twice as likely to look at pricing as first-time visitors (4.1% of sessions versus 2.1%), and pricing interest kept climbing with each visit, from 1.2% of first sessions to 2.6% by visits three and four.
Knock Reveal identifies those returning visitors, and Knock Intent flags when an account heats up, so the rep who met them in Vegas can reach out at the right moment. If your pricing page isn't ready for that traffic, start with our guide to optimizing your pricing page for high-intent B2B buyers.
One of our customers, the data platform Rivery, had plenty of website chat engagement but struggled to turn it into pipeline. After moving to real-time conversations through Slack with Knock, Rivery saw a 38% increase in pipeline in three months and a 12x ROI. And Kili, which sells to technical AI teams, cut its sales cycle by 39% by replacing slow email back-and-forth with continuous chat.
Best ways to turn re:Invent conversations into relationships: the shortlist
- Knock AI: Best for turning booth, hallway, and after-hours conversations into one ongoing relationship per buyer, routed to the right rep across Slack, LinkedIn, WhatsApp, and your website
- The AWS Events app: Best for planning your week across venues and finding meetups by role and interest
- Networking receptions and re:Play: Best for relaxed conversations with people you've already met during the day
- Booth lead capture: Best for logging every Expo visitor, as long as each scan leads to a real follow-up
For the full event setup, see our event pipeline how-to guide. If you're also covering other cloud events, read our guides to KubeCon NA and Microsoft Ignite.
Heading to Vegas? Set up your re:Invent card and chat links with Knock AI before November 30. It takes minutes.
FAQs
Where is AWS re:Invent 2026?
AWS re:Invent 2026 is in Las Vegas, Nevada, across six venues: Caesars Forum, Caesars Palace, Encore, MGM Grand, The Venetian, and Wynn. The re:Play party is at Allegiant Stadium on Thursday, December 3.
When is AWS re:Invent 2026?
AWS re:Invent 2026 runs Monday, November 30 to Friday, December 4, 2026. Badge pickup and kickoff activities start on Sunday, November 29.
What is AWS re:Invent?
AWS re:Invent is Amazon Web Services' annual cloud and AI conference in Las Vegas. It includes keynotes, 2,200+ sessions, hands-on labs and workshops, an expo with 420+ sponsors, and direct access to AWS engineers and experts.
Is AWS re:Invent worth it?
AWS re:Invent is worth it for people who build on AWS and want hands-on time with AWS engineers, workshops, and labs, and for companies that sell to AWS customers. If you only want the announcements, the keynotes are livestreamed for free and sessions go on demand.
How much does it cost to attend AWS re:Invent?
A full AWS re:Invent 2026 conference pass costs $2,499, with 10% off for 10 or more passes bought together. Including flights and five hotel nights at AWS's own estimates, the total comes to roughly $4,200 per person before hotel taxes and fees.
What was the early bird price for AWS re:Invent 2026?
The early bird price for AWS re:Invent 2026 was $1,299, saving $1,200 off the $2,499 full price. It ended at 11:59 PM Pacific on August 25, 2026.
How many people attend AWS re:Invent annually?
AWS re:Invent 2025 had more than 63,000 in-person attendees and over 2 million livestream viewers, according to AWS. Recent editions have drawn around 60,000 or more people to Las Vegas.
What is the dress code for AWS re:Invent?
AWS re:Invent has no formal dress code. Most attendees wear casual clothes and comfortable sneakers, with a light layer for air-conditioned rooms and cool December evenings. Your badge and lanyard must be visible in all event spaces.
What hotel is AWS re:Invent at?
AWS re:Invent uses six campus venues instead of one hotel: Caesars Forum, Caesars Palace, Encore, MGM Grand, The Venetian, and Wynn. Registered attendees can book discounted rates at select hotels through the attendee portal until room blocks close on November 5, 2026.
Is there a day pass or Expo-only pass for re:Invent?
No. AWS re:Invent doesn't offer day passes or Expo-only passes. You need a full conference pass to attend. A $350 re:Play guest pass is available for someone who only wants to attend the party.
Can I watch AWS re:Invent online?
Yes. AWS livestreams the keynotes and select live programming for free, and keynotes and breakout sessions are available on demand after they're presented.
Can I get a refund for AWS re:Invent 2026?
AWS gives a 50% refund for cancellations received between October 17 and November 23, 2026, and no refund after November 23. Full refunds ended on October 16. You can ask AWS to approve transferring your registration to someone else.
Is re:Inforce happening in 2026?
No standalone re:Inforce is planned for 2026. AWS made re:Inforce part of re:Invent, with security content all week and a security focus day on Thursday, December 3, at the Wynn.
Are meals included at AWS re:Invent?
Yes. Breakfast, lunch, and snacks are served on full conference days, with allergens labeled. Kosher and halal meals are available if you pre-order through customer support.
How do you get around AWS re:Invent?
Free shuttles run continuously between re:Invent venues during conference hours, and badge holders ride the Las Vegas Monorail for free. You need a valid re:Invent badge to use the shuttles.
How old do you have to be to attend AWS re:Invent?
You must be at least 18 years old by the day you pick up your badge to attend AWS re:Invent. To book a re:Invent campus hotel, you must be 21, except at Treasure Island.
Can you take AWS Certification exams at re:Invent?
No. AWS isn't offering certification exams onsite in 2026. Instead, every in-person attendee gets a 50% discount voucher for any AWS Certification exam, valid through January 31, 2027.
When is re:Play at re:Invent 2026?
re:Play is on Thursday, December 3, 2026, from 6:30 to 10:30 PM at Allegiant Stadium. It's included with every full conference pass, and shuttles run from 6:15 PM.
How do you network at AWS re:Invent?
Network at AWS re:Invent through focused meetups by role and interest, the evening networking receptions, the Expo happy hour, and re:Play. AWS notes that connections at re:Invent usually start around shared technical problems, so lead with what you're working on.
How should vendors follow up after AWS re:Invent?
Vendors should follow up after AWS re:Invent in the channel each buyer chose, with something useful from the conversation, and watch for buyers who return to the pricing page in the weeks after. Knock AI connects booth chats, LinkedIn messages, and later website visits into one relationship, so the rep who met them in Vegas follows up with the full context.
Last call before Vegas
Book your hotel before November 5, reserve the sessions you care about, and pick the venues where your buyers will be. Then make sure every conversation you start at re:Invent has somewhere to go once you're home.
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